Demand for serviced apartments is on the rise in the UK, with more and more people choosing them for vacations and business trips over the typical hotel room.
Whereas a hotel room is often considered nothing more than a place to dump bags and sleep, a serviced apartment plays an active role in enhancing the enjoyment of a trip.
In short, a serviced apartment provides a unique combination of luxury and homeliness. The result is that investors can benefit from exceptional rental yield returns.
However, in order to do so, you need to provide a rental experience like no other and that starts with designing your serviced apartment to stand out.
If you want to achieve great yields on your serviced apartments, you need a lot of people coming through the door in order to reduce void periods. This is one of the most important reasons for investing time in developing a high-quality aesthetic.
Still, while the design of the entire apartment is important, there are certain areas you should prioritise above others. These are:
Depending on the size of your apartment, you may have an entrance hallway or not. If you don’t, you may think there’s nothing for you, but you’d be wrong.
First impressions count. After all, the people renting your apartment have no idea what to expect other than the photos they’ve seen and their accommodation may make or break their trip.
Therefore, do your best to set their minds at ease from the first moment, with small touches like a clean welcome mat and well-kept door.
If you do have a hallway, consider including a statement piece of furniture, art or other ornamentation to immediately convey the quality of your design.
Again depending on the type and size of the apartment, you may have a separate living space and kitchen or a combined one.
Either way, these need to be the other standout areas when it comes to design. People rent serviced apartments so they don’t have to spend every night in restaurants but they’ll likely still want to treat themselves to some well-cooked meals.
Making the effort to provide a variety of kitchen utensils other than just a toastie maker and microwave can help people enjoy the space more and, in many cases, provide alternatives to ornaments.
Likewise, your tenants will pay more for a living space they can relax into after a day of visiting tourist attractions or working. Use the tips in this article to make the living room homely and comfortable.
When it comes to the bathroom and bedroom design is not quite as important. They should still look great but considering these are the places less hygienic activities take place in, a lot can be achieved by simply keeping them clean.
Serviced apartments see a lot of use from a lot of people, so when it comes to designing them, you’ll want to start by choosing furniture that is long-lasting and stylish.
This may mean you enter at a slightly higher price point, but this is more than worth it if it means you don’t have to replace the couch every year.
It’s these large furnishings that will set the standard for your design, so take the time to find styles that reflect the type of person you want to attract.
If you’re lucky enough to have a serviced apartment with characterful features, you’ll want to exaggerate them to enhance the feeling of quality.
This does not have to complicated either. If you have beautiful moulding, paint them to stand out from the rest of the walls. This could be as simple as painting the walls blue and the mouldings white.
This design tip doesn’t cost much but can give your apartment a massive lift and stop it from looking flat.
If you’re struggling for character, look for opportunities to create it. Where you have windows, decorate them with flaw length curtains rather than regular ones. This will lift the ceilings, and give you the chance to add a pop of colour.
One of the great benefits of serviced apartments for users is they don’t have to feel like they’re living in temporary accommodation. To achieve this, though, you need to provide some home touches.
This could be achieved using a statement piece of furniture like a bookcase or, more simply, by scattering trinkets and ornaments strategically throughout the space.
These trinkets can be found for a low cost in charity shops but don’t go overboard. The last thing you want is to look like a hoarder.
Instead, consider investing in a high-quality ornament, such as a vase, and pair it with a couple of cheaper items you’ve come across.
You don’t want your apartment to feel like a tourist gimmick, especially if you’re also targeting professionals, but that doesn’t mean you can’t include nods to where you are.
This can be achieved using photos of the city you’re in, or you can do something slightly more creative, such as hanging a reclaimed street sign on the wall.
We’ve just mentioned that you might want to target professional renters, which leads us nicely onto this point.
Including a workspace is a smart way of catering to all needs and doesn’t need to have a massive impact on the space.
Adding a slim desk and some shelving is enough to suit most professionals and can be used to add some of the home touches we discussed earlier.
So far, we’ve not addressed colour directly, but you’ll need to decide on a colour scheme to design effectively.
If you’re feeling creative, this could manifest itself in how you paint the apartment, but if you’re a little more conservative, there’s nothing wrong with white.
If you are taking the latter option, make sure you include pops of colour to lift design so rooms don’t feel flat. This can be achieved using block colour cushions or by including more colourful appliances like lamps.
The design of your serviced apartment can make or break its investment success. After all, you need to stand out in a crowded marketplace and provide an exceptional experience to cultivate great reviews.
For that reason, if you’re not confident in design yourself, it may be worth looking for help.
Support can be found in the form of companies that provide furnishing packs that take all the hard work away.
Alternatively, if you’ve not invested in a serviced apartment yet, you could consider looking for a new build or off-plan apartment with a modern design.