There’s no doubt that students love Liverpool. The city is home to four internationally recognised universities, each contributing to the 50,000-strong student population.
This makes Liverpool an attractive prospect for property investors. Of course, there is a strong market for student accommodation, but Liverpool students are also driving demand for traditional rental properties.
The simple reason for this is that while young people may come to the city for an education, they’re choosing to stay for a host of other reasons. That means Liverpool has a strong pipeline of young professionals coming out of uni and into the job and property market every year.
So, why do students choose to stay in Liverpool and why should investors take notice of the city?
Liverpool is well-known for its affordability in student circles, but this extends to young professionals. Compared to London, Liverpool consumer prices are 34.47% cheaper, while rent prices are a staggering 193.05% lower.
It’s no wonder that when students considering their life after graduation remain in a city with such a low cost of living. After all, wouldn’t you stay in the city where the beer is 66.67% cheaper?
When it comes to housing, students tend to have a variety of priorities after leaving university. Some want to stay in shared accommodation with their friends in the city centre, while others prefer to move to a slightly quieter neighbourhood within commuting distance.
Liverpool’s low housing prices provide both options, allowing more opportunities for students to stay and work in the city. In short, students aren’t immediately priced out of areas of Liverpool, as they would be in a city like London.
This is great for investors, as it means you can tap into the graduate market whether you prefer to invest in city centre apartments or suburban terraces.
Culture is one of the standout features of Liverpool, with the former European City of Culture having a rich history in the arts, music and theatre. Wander around for just a few minutes and you’ll find tributes to the Beatles, while regular events such as the giants (pictured above) or performances in the bombed-out church give Liverpool a real vibrancy.
This is typified in the architecture of the city. Liverpool is, simply, a beautiful place to live, which is a massive draw for students, graduates and really anyone looking for a high-quality of life without huge bills.
Liverpool has become a very attractive city for young people looking for a good night out. From large scale clubs to chilled cocktail bars, the city caters to every taste.
Plus, many of the clubs, pubs and bars in Liverpool are independently owned, contributing to the 252,000 businesses in the area. So not only do young professionals get a unique night out, but they also play a major part in supporting Liverpool’s rapidly growing economy.
For those who prefer more day-time activities, Liverpool provides a host of leisure activities, from shopping in Liverpool ONE or visiting one of the city’s two Premier League clubs. The city is also home to countless restaurants and cafes, serving everything from traditional English to Lebanese.
If shopping sounds too hectic, the parks in Liverpool offer a more serene environment, with Sefton Park, in particular, a popular escape for professionals, tourists and students alike.
While it may not be a solid ground to make an investment decision on, the people in Liverpool are regularly held up as some of the friendliest people in the UK, if not the world.
This is important, as a city can have the most attractive infrastructure in the world, but it’s the people that turn it into a place students want to live and work in.
Now, I’m not suggesting the public and private investments currently being made into Liverpool impact a student’s decision to stay more than the great bars and clubs, but I like to think it at least crosses their minds.
Liverpool is currently part way through major regeneration projects totalling more than £14 billion and resulting in ten thousand new homes, a new stadium for Everton Football Club and two million square feet of new office space.
As a result of the massive investment going into Liverpool, work opportunities are expected to rise dramatically, with 38,000 new jobs to be created by 2033 under the Liverpool Local Plan.
That doesn’t mean there isn’t plenty of opportunities right now, though, with more than 250,000 businesses calling the city home.
We already know that thousands of students settle in Liverpool every year, but that doesn’t mean they never want to leave the city again. In fact, the chance to travel to other major cities in the UK is one of the major advantages of the city.
Liverpool’s Lime Street Train Station can take you to nearby Manchester in just 45 minutes, or you can head straight to London in a couple of hours.
Plus, easy access to smaller towns and cities like Warrington or Preston open up new living opportunities for people wanting to live outside the city and commute in for work.
This article has looked at why students stay in Liverpool to live and work, but the real question is why high student retention suggests great opportunities for property investment.
Well, the short answer is that the signals students look for when choosing where to settle are the same ones investors look for when deciding where to buy property.
Graduates typically gravitate to areas with high amounts of job opportunity, affordable living prices, investment and social and cultural excellence.
Doesn’t that sound like what a lot of investors want?
If you’re not sure, we’ve written a blog dedicated to why property investors should take notice of Liverpool, which you can read here.
If, on the other hand, we’ve convinced you that Liverpool property is worth exploring in a little more detail, why not get in touch to learn more about the opportunities Liverpool provides.